DATE: Fall 2019
PROJECT: Zumiez Apparelellaporium
ROLE: Art Director
ROLE: Art Director
Zumiez Apparelellaporium was an online video game where customers could play to unlock and purchase exclusive product from 4 of our most popular brands. As an experiential retail scavenger hunt, customers who uncovered hidden codes got access to extremely limited or one-of-a-kind merchandise. We also started a community on Discord where customers could share game tips and tricks, chat with each other and engage with Zumiez.
In order to create a surreal cyberspace shopping extravaganza, the look and feel of the promotion and video game was inspired by old school 90s computer games and dream-like funhouse imagery.
EARLY PRE-PROMOTION - 24" x 36" EASEL IN 660 AMERICAN & CANADIAN ZUMIEZ STORES
8" x 12" PROMOTIONAL POINT OF PURCHASE BOX
Placed at registers in 660 American & Canadian Zumiez Stores
Inspired by 90s PC Game Packaging
EMAIL MARKETING, LANDING PAGE, SOCIAL POSTS & STORIES
ZUMIEZ.COM BANNERS
SCREENSHOTS FROM THE GAME
